Rationale of the Logo

The logo consists of two elements.

1.             The yellow motif

a.         The graphical representation of a connection being made. It depicts the concept of bringing things closer as the tagline suggests "Sab Faslay Mitaey". It is about eliminating all distances and making tangible connections through postal communication.

2.             The specially designed word mark which is the brand name.

a.             Designed to compliment the motif, giving Pakistan Post a more modern look overall.

The red color in the logo:

-           Attracts attention, making the logo more noticeable even in smaller sizes (Such as Stamps)

-               Creates some association with the previous identity, which helps in brand recall

The yellow color in the logo:

- Is also attention-getting

- Signifies a more positive outlook for the brand's future, as it is a very

optimistic color.